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Genuine strategy question rather than a support one. The tooling makes it easy to post a lot. But I've seen accounts where you can tell it's on rails: same cadence, same phrasing, same three hashtags forever.
What are people doing to keep it feeling human?
All three of Marcus's points are right, and the tool is built assuming you'll do them.
Worth being explicit about the philosophy: automation should remove the labor of posting, not the judgment behind it. The system handles cadence, distribution, dedupe, and rendering. What to say and who you're saying it to stays yours. The accounts that look robotic are usually the ones that handed over judgment too, not just labor.
Concretely, the features that support Marcus's list: multiple caption variants per pool, the 48-hour per-account guard so nothing repeats too close, category templates for varying content type, and hashtag rotation. Use them and the "on rails" feel mostly goes away.
Three things that made the biggest difference for my client accounts:
Adding one: rotate hashtag sets rather than pinning one block. I keep four sets and cycle them. Also means I can see which set actually performs.
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Post to every connected account from one campaign, and turn long-form video into captioned vertical shorts automatically. Free plan, no card required.
Some early discussions are examples written by the [SENSITIVE] team to answer common questions; their named askers are illustrative. Everything posted by signed-in members is real.